This year, I’ve been trying to become a more conscious consumer and try to only spend within my means (imagine that!) After a big year last year getting married and with the hopes of buying our first home this year, I’m on a bit of a budget.
This means taking a break from shopping and sticking to what’s already in my wardrobe (there’s a fair amount of clothes in there, especially after last year!)
Surprisingly, I’ve been sticking to it really well and was just telling a friend over coffee at the weekend how nice it was to have a reset and cut back on spending on silly things.
That was until this morning! I was eating lunch in my Paddington office listening to the rain bucketing down and having a scroll through instagram. That’s when Jane Lu, CEO of Showpo appears in my feed modelling some amazing outfits that were on sale through the Showpo app with a direct link.
And I couldn’t resist.
I bought a few new items and they are on their way to me as I type. Even though I broke my ban, I’m secretly pretty pleased with the new purchases and can’t wait for them to arrive! Hey I gave it a good go for a few months, I deserve this, right?!
Anyway, this got me thinking of the power of a personal brand. I follow Jane and love her story of corporate turned accidental entrepreneur. She has a brilliant online presence and a huge following which would 100% be making an impact on her business and brand.
You see I could buy clothes anywhere. There are a million sales going on at any one time. But I can’t relate, respect and be inspired by all of the store founders. I follow Jane because I love her story and it makes me feel good to support her business, rather than some faceless store I know nothing about.
It’s worth thinking about whether your own personal brand could impact your business in a positive way? After all, people buy from people so having a face of your brand can only be a good thing.
So if you’re thinking of creating your own personal brand this year, find out how in this weeks video.
Can you believe it's already March? I feel like this year has flown on by already and things have certainly been keeping us on our toes here in the studio. As things get busy in life and in work, it's so easy to get caught up in the hustle and bustle of day to day...