I recently did a personal development retreat in Byron Bay after hearing Blake Mycoskie of TOMS Shoes rave about it on the Tim Ferris podcast – and it more than lived up to the hype! Do you ever do something that completely shifts your perspective? So much so that you’re left thinking ‘How the hell did I never see it like that before?’
I had a lot of those aha moments and the biggest realisation is how much perspective itself alters your reality and changes your whole world.
I’ve always believed that business and personal life are one and the same as your business is a reflection of you. And your mindset will inform the energy you bring to the table and results you ultimately get.
Would you agree?
That’s why I LOVE nothing more than diving into the strategy part of our process when creating a new brand or website. Getting clear on your brand values is like doing this personal development work but for your brand.
If you ever feel totally overwhelmed with what you ‘should’ be doing to grow your business and brand – this is a great place to start. Because your brand strategy and your values should inform every decision you make. It’s the backbone of your business and not just a ‘fluffy’ nice-to-have.
So today I want to help you break it down into 5 easy steps to help identify your brand values so you can take your business to a whole new level.