Are you wasting your time with marketing tactics, without a STRATEGY?

This week I’m coming to you for a little cafe listening to the rain hammer down outside around me and it kind of makes me nostalgic for home but in a nice way! ☘️

So before I leave you to make a dash as soon as a dry spell appears, I want to leave you with a question to ponder.. Are you wasting your time with marketing tactics, without a STRATEGY?

I get it’s easy to get sucked into the latest trend or hype tactics online. And if you’re worried about how you get people to even find you on social media, never mind engage with you? Then I understand the concern and why you’d think these tactics may help.

But a tactic is an activity you do; a strategy is an overarching principle you follow and then find tactics that fit inside that overall strategy. 

And if you don’t have a solid foundation with your branding, then it’s very hard to find the tactics that fit.

So I would highly recommend spending time on your brand strategy and getting those foundations right so you can then amplify that message and have a really strong and cohesive presence online.

But in the meantime, I’ve created a video to share some of the most annoying tactics I have seen people do on social media – specifically instagram.

If you are using these tactics, please stop immediately, I beg of you! It ultimately will damage your brand and it’s very short term thinking.

I hope while you get your strategy in place, this video helps at least point out what not to do

Have a beautiful week and as always, here’s to dreaming big.

Kady x


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