Frequently Asked Questions
I DON’T REALLY GET WHAT BRANDING IS. IS IT THE SAME AS A LOGO OR SOMETHING ELSE?
We feel you. With so much contradictory info out there, it’s easy to be overwhelmed by it all.
Your logo is the face of your company. A consistent visual identity that allows others to identify your business. Your logo should be visually represented across everything you do, from your products, documents, emails and marketing communication. Your brand is your image. It’s your character, your personality and the way others perceive you.
Is your image fun, friendly, professional, creative or quirky? Making sure what you say and do is aligned with your brand, is key in developing trustworthy and reliable customer relationships. Your brand image should be embedded in everything from your colour scheme, fonts, content, user experience, taglines and social media messaging.
If you want to learn more we wrote this blog post just for you ?
WHY IS BRANDING IMPORTANT?
Branding is an essential part of a thriving online business. Having a strong, recognisable brand and website attracts a targeted and captive audience, increases perceived value and earns recognition within your industry. Our vision is to turn your business into an iconic brand.
DO I NEED TO DO THE FULL BRANDING PROCESS OR CAN I JUST GET A LOGO?
Our 6 pillar approach to branding has been tried and tested over the years and we have seen time and time again the impact it has for our clients. It is backed with strategy that will give you the clarity and confidence you need to put yourself and your brand out there loud and proud.
The online market is a very saturated space and we want to make sure you stand out from the crowd. An investment into ensuring that your brands messaging, targeting and visual approach is of utmost importance.
It kills us a little on the inside to see businesses with such great potential not making an impact and getting the recognition they deserve simply because their brand messaging is off and they are not evoking an emotional connection with their audience.
Whether you work with us or not, we strongly recommend investing in branding so you can uplevel your business (even if it’s just you in the business).
HOW INVOLVED WILL I BE IN THE PROCESS?
Our process is very collaborative and we love to get to know you and your vision inside and out in order to create an authentic brand that will attract your dream clients and help you achieve your goals.
This is not for you if your not someone who takes action. If you’re looking for a design studio where you can set and forget your brand baby, this isn’t it! We need to get to know you and work together. This is a collaboration to create a beautiful brand. We want your feedback, opinions and input.
ABOUT KADY CREATIVE
ARE BRANDING AND WEBSITES EXPENSIVE?
Branding can sound expensive and overwhelming, we get it! We think our packages are of incredible value and see time after time the impact a clear brand strategy and beautiful engaging design has on our clients business and bottom line.
We are not 99 designs and going to bash out 100 logos to choose from. Each concept and brand we create is carefully considered and we believe in quality over quantity. We also back our process with the Love your brand guarantee because we know it works and our clients are always wowed with the service, knowledge and confidence they get from working with us.
We know you only want the best for your business, it’s your baby. You deserve a stellar strategy and not a cheap fix that will result in you having to go back to the drawing board again after a couple of months.
We work with our clients to tailor solutions that serve their business best so get in touch today for a free strategy consultation where we can map that out for you with no obligations.
CAN YOU OFFER PAYMENT PLANS?
We require a 50% deposit before booking any project in and typically we require the balance just before the project ends. If you would prefer to do a payment plan of 3 or 4 instalments, we can certainly have a chat about options.
WHAT CAN I EXPECT WHEN I WORK WITH YOU?
You get experience, research, big juicy ideas, great communication, your own client portal to keep the project flowing and in one place, collaboration, passion and commitment to your business as if it were our own. All this before we even mention the beautiful graphics and strategic brand positioning that we make accessible.
WHAT IF I'M NOT FROM SYDNEY?
That’s totally fine! In fact, most of our clients are based across Australia, in the US and the UK. In fact, our international clients tell us they love working with a business from outside their area as it gives them a fresh look compared to whats standard in their local market. With Skype and Zoom as our BFF, it is totally possible to make your branding dreams come true from the other side of the world.
I'D LOVE TO JOIN THE TEAM!
We are always looking for talented designers, so please drop an email to email@example.com if your interested.
THERE ARE TONNES OF DESIGNERS OUT THERE, HOW ARE YOU GUYS DIFFERENT?
We deeply care about our clients and you become part of our tribe for life. We have an amazing tribe portal which will be the online hub for each project providing you with training resources as you go through the project.
Your business is your baby. We get it! We back up our branding process with the Love Your Brand™ to give you the confidence to trust us with your vision. Whether you need 2 changes or 22, we are not happy unless you are happy.
You get our expertise. We love making thing beautiful but we’re even better at strategy. Not only do we simply design a brand, website or ebook; we talk you through the strategy for how to find your dream clients, how to convert them and the best ways to launch. When we wrap up a project, you get a clear action plan to move forward. We are here for you every step of the way!
HOW DOES THE LOVE YOUR BRAND GUARANTEE™ WORK?
We collaborate with you to create a brand you not just like but love. Our promise to you is that if we work together within your project timeframe, it doesn’t matter if you request 2 changes or 22. We are extremely confident in our knowledge and expertise and our process allows us to get to know every nuance of your business before pen putting pen to paper so to speak. This allows us to create exactly what your visualising and we always want to go above and beyond for our KC family.
The timeframe for the guarantee is three weeks from the start date to create your brand identity. After this is created, we create your brand style guidelines and collateral which typically takes another week to finalise.
HOW DO I KNOW WHICH PLATFORM IS RIGHT FOR ME?
We are happy to have a chat and recommend the platform that will work best for your business. The majority of the websites we create are built on WordPress, Squarespace and Shopify. Book your no-obligations strategy call here and we are happy to give you tailored advice on this.
WILL MY WEBSITE BE RESPONSIVE?
Yes. Every website that we create is responsive to mobile and devices.
HOW DO I GET STARTED?
To book in your project, you will need to pay a 50% deposit and fill out our branding questionnaire. From here, we will book you in for your brand strategy session to get started.
ARE THERE ANY ONGOING COSTS?
Yes. If you use Squarespace, you will need to pay for your subscription which starts from $16/month. For WordPress you will need to pay for a hosting account. The costs for hosting varies between suppliers but we recommend making sure your hosting server is based in the country that most people will access the site from so there are no delays. Ie if most of your clients are in Australia, you should use an Australia based server. You will also need to pay for your domain name.
WILL I BE ABLE TO UPDATE MY WEBSITE ONCE IT'S COMPLETE?
Yes. Each website we create is very user-friendly in the back end and you will easily be able to edit pages, copy and add new posts.
CAN YOU HELP ME SET UP MY EMAILS?
We do not set up emails but we recommend using G Suite as it is the most reliable email platform and you get the added bonus of access to the G Suite apps. This starts from $5 / month.