Get Your Brand Noticed – PR101
A couple of months ago my husband and I jumped on the lockdown puppy bandwagon and added the most adorable french bulldog, Iggy, to the family. I may be biased but she is the cutest puppy around – and the cheekiest too. She will run in the opposite direction when calles and frequently tears our place to shreds just for fun!
We went through a solid 1-2 months of barely sleeping because she kept us up all night and toilet training is still a work in progress 7 months later so as you can imagine she’s quite the handful. What’s been interesting about our puppy training journey is the advice you hear – old wives tales from everyone and anyone.
What has worked best is the concept of – repeating the (one) message over and over until it works ie “Sit”. It’s simple but it works. If you try to give the puppy too many messages it’s inconsistent and it doesn’t know what you want it to do. And it’s really not all that different with your brand.
You need to choose a powerful message, and put it on repeat until you’re known. Where we can add a bit of diversity in how you share that message. Choosing multiple different platforms and touchpoints so you can get the message heard.
And that’s what I wanted to chat with Alicia Penhorwood of Harper Collective about this week. Alicia is a pro at PR which can be an incredible tool to get your brand some recognition and have your message heard. So if you’ve been looking to take your brand to the next level and gain some exposure for your business, make sure to join us live this afternoon over in the Brandfluence facebook group.
We’re kicking things off at 1pm AEDT and you can get all of your burning PR questions answered over there.
Hope to see you in there NAME and here’s to dreaming big!
PS. Not free at 1? Join the group anyway and you can catch the replay 😉