How to beat brand comparison ??

Comparisonitis (n) Comparing all of your flaws to everyone else’s best bits in order to make yourself feel completely and utterly sh*t.


Yup, we’ve all had it at one point or another! And it is the worst feeling. Not only does it make us feel crap – it is also a huge waste of energy you could be using growing your brand! 


It really is a useless feeling but we are all human and this happens from time to time. Trust me, I have been there!


So here’s what to remember next time you feel it cropping up:

  1. Don’t compare your starting point to someone else’s middle

More often than not, when we compare ourselves to people online, they have been doing what they are doing for years and you havn’t seen all the unglamorous behind the scenes blood, sweat and tears that have gone into it. 

2. You never know what goes on behind closed doors.

We always assume that everyone else has it all figured out and seeing everyones highlight reel on social media doesn’t exactly help these thoughts. But one thing I’ve come to realise and it’s also something Emma Isaacs speaks of in her book Winging It, is that no one really knows what they are doing. We are all just doing the best we can! And more often than not, there are a whole host of problems going  on behind the scenes that do not get airtime online.

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