How to create a brand message (even if you think you don’t have a good story)

I looked around at other CEOs and influencers and they all seemed to have this epic life or death moment of quitting their jobs and flying to Bali or having some sort of illness that made them change their life and I just thought.. nothing that epic or dramatic has happened to me!

But after a while, I came to realise that storytelling doesn’t have to be this epic heroic journey or some sort of life and death scenario.

Good storytelling is just about connecting to others on an emotional level and having a shared experience that they can relate to.

It’s the difference between saying:

“I’m a baker and love making cupcakes for kids of all ages.”


“I first learned how to bake with my Grandma. The smells from the kitchen and the sound of a timer going off instantly transport me to that time where I was so happy connecting and learning from my family. That’s why I started my business and when I see the joy and delight on a childs’ face when they taste my cupcakes, there is no better feeling.”

So now that we have demystified story-telling and you know it doesn’t have to be over-complicated, let’s take a look at doing it for your brand message.

A great brand message clearly communicates what you do and why you do it or what makes you different. And of course everyone will have a different story and things that make them different.

So if you’re unsure how to create your brand message and feel like you don’t have a good enough story, this is for you!


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