Every year, Australians use almost 3.92 billion ‘non-biodegradable’ plastic bags to shop. Not only is that detrimental to our oceans and waterways, but they are also not very stylish to carry. Not another plastic bags’ goal is to turn the tide on plastic pollution and inspire you to live an eco-friendlier lifestyle, without having to compromise on style. Designed for the ‘consciously chic’, just one of our reusable, and durable tote bags can potentially replace 200 single use plastic bags.
Our brief was to create something earthy and organic while being stylish and elegant. Combining an inspiration from nature, with cutting edge delivery. We absolutely loved working on bringing this beautiful vision to life across branding, web design and proposal documents. Using contrasting tones of striking dark green with a blush peach and a confident italic sans-serif font, this brand commands attention, which is certainly what it has been getting.