Chapman Yacht Management
- Social media strategy
Chapman Yacht Management is Australia’s leading, full-service yacht management facility. Having the Chapman name around for over 50 years, the directors approached us to elevate their online presence through carefully crafted content that would reflect the quality and prestige of the brand. Stepped in history and tradition, it was imperative to reflect the experience and quality of service of the brand while also showcasing a modern, innovative and ever-evolving and growing company on the rise.
Through quarterly strategy sessions, we mapped out a dynamic content strategy that would reflect Chapman Yacht Management’s decades of experience and industry-leading expertise. We’ve facilitated regular full and half-day video and photo shoots to capture the team in-action, delivering high-quality imagery and assets to leverage across their social channels.
Our social media strategy and management has solidified Chapman’s place in the market, elevated their online presence and delivered tangible results for the business, growing the brand’s following on Instagram alone by more than 1,000 followers in the space of just a few months.