- Brand strategy
- brand identity
- Web design
- Web development
Okean Collection is a sustainable artisan jewellery label inspired by the sea. Designed with love to help pave the way towards a pollution free ocean, the brand also gives back to ocean cleanup charities. With a bold and inspiring vision, Okean Collection came to the Kady Creative team to create their label from the ground up. This included creating a brand strategy, crafting their brand identity, as well as website design, copywriting and naming.
With an elegant bespoke font and hand-crafted symbols, we captured the essence of the brand in a way that emulated the ethos of their vision. We defined a tone of voice to capture their unique place in the market and crafted a strategic website that delivered in form and function. Our natural, earthy design direction nods to the considered, creative tenets of the brand vision.