- Brand strategy
- Brand identity
- Web design
SAAM is a rapidly growing business focused on providing specialised automation and modelling solutions. SAAM delivers first-of-its-kind virtual staffing, project management and photo realism, offering a one-stop-shop of tools, technology and superior expertise. The team is a modern workforce with a modern approach aiming to streamline projects from design to delivery.
The director approached us with hopes of refreshing their branding and website to align the businesses’ look and feel with its current place in the market. After immense growth and success, the team wanted to craft a brand identity and website that reflected the maturity, expertise and innovation of the business.
We went right back to basics and striped everything back, including the name (which we streamlined and paired with a new on-brand tagline). Next up, we strategically mapped out the brand’s hopes for the future and the tools needed to get them there. We set out to build a brand that would carry this vision whilst still connecting with their customers now and in the years to come.
The brand identity we delivered reflects SAAM’s cutting-edge approach to work and technology and emulates the brand’s strength and confidence through bold graphics, large lettering and strong colour schemes.